Website development
A good website starts before the first page.
Know the six points to think about before developing your website: the public, the objectives and the choices that shape the project.
Six points to plan your website
To whom it is intended
The target audience of its website or brand must be identified and the site must meet the expectations of this group.
Its position
It can sell the same type of product or service but may want only the high range of the market or want to be known only in a given area.
Importance of the website
The site can only support the activity or be the activity itself. The website can be just a business card or be what distinguishes it from the competition.
Business integration
Will the website allow direct reservations?
Legal aspects
Can you announce your type of service or product? Does it comply with the laws relating to the dissemination of information?
Content
Do you have the information you want to put on the website? Do you need to hire a photographer? Do you need to translate texts? Is logistics prepared to deal with international customers?
Aspects for the development of a website
More operational issues of the development of a website
Domain name
Does it already have a name by which it is known or by which people seek ? The name is easy to transmit, to fix and to be differentiated ?
Intended layout
Do you know other sites you like? Is there a model that is close to the intended image? What are their users used to?
Colors
Do the colors used have the right meaning? Are they pleasant and play with each other? Does it have a defined color pallet or what logo does it have?
Photographs
Photographs can be the basis of the entire site and their quality and colors influence everything. They help to transmit trust.
Video
Although they put some weight on some websites, the videos are what allows to sell the service in a more appealing way
Image banks
The use of image banks can help make the site more appealing.
Sources
Do you have sources that identify your brand? Are the sources that you will use readable? Do they have contrast? Are they appealing?
Website accommodation
Does the server where it is causing delays in development? It has several environments ?
Search engines
In which words do you want to be found? What is the level of competition? Does it have relevant and updated content on these themes?
Texts
Is your text readable? Does it use the expected words? Do they help to convert or understand the service?
Languages
In which languages do you need the website? What is the desired quality of the translations? Does the translated text have the intended meaning?
Store
Do you intend to have a product or service store ? Markings? Online payments ?
Website development platforms
© 2012 Elsevier
WordPress is a platform that allows you to make new sites quickly.
HTML and Bootstrap
HTML sites are fast and easy to maintain.
The development of the website may be slower.
Programmed
The most powerful sites can be programmed. They allow themselves to differ from the competition.