Cost

To have its domain without advertising pays about 100 euros per year and more than 200 euros per year in more advanced plans.

In WordPress you only have to buy the accommodation and use free components to make the site.

Even if it hires the creation or changes to the site only has to pay this cost once.

Ease of use

The Wix is easy to use for new users having a graphic builder of the page. In plugins you can have the same functionality or even be more intuitive. There are Premium Themes that bring components of this type.

With a small training it is possible to become more comfortable in WordPress than in Wix.

Accessibility of documentation

The basic documentation of the WIX is well organized. In WordPress there is much more information spread in many pages. There are more people sharing information about problem solving and more people selling only technical support to the platform. For themes and plugins purchased it is possible to have quick support from those who sell them.

Flexibility

WordPress is an Open Source platform which means that your code is open for anyone to use and modify. Any programmer can create themes and plugins for WordPress. There are tens of thousands of plugins giving flexibility to the most diverse things. Quality is variable. In Wix the existing functionalities are limited but are usually more interconnected and are tested and maintained in a more uniform way.

Security

The base plugin and the most common plugins are used by millions of people so security updates are quickly implemented. It will be necessary to ensure timely updates. Having the source code opened any error that exists can be analyzed and corrected by many people.

Optimization for search engines

A site in WordPress is more easily optimized for search engines with several plugins that help make this optimization and even training and support services in this optimization. In the Wix it will have almost 1 mb of script files and the weight of the images and contents of the page can be multiplied by 10.

Support

The Wix will have the components tested uniformly and the base documentation is more organized. In WordPress there are more people sharing information about problem solving and more people selling only technical support to the platform. For themes and plugins purchased it is possible to have quick support from those who sell them.

Education

There is no training in Wix so only through the site can we have training. There are several trainings in WordPress from a basic level to advanced levels. There are also other trainings on page optimization or improvements to social networks, sending mails or improving content that are made using WordPress as a basis.

Load speed

A website in Wix is limited to the performance of the platform. The response will be faster if it is close to the Wix servers and depends on the load they are at the height. A website on another platform can be optimized by loading it faster.

Modification of the theme

In WordPress it is possible to change the theme by keeping all the pages and information placed. In the Wix changing the theme implies practically a restart from scratch. In WordPress there are many more themes than in WIX.

Migration

The copy of the information from WordPress to another theme, another accommodation or even to another platform will be easy to make.

In WIX it can not change to another accommodation, even to change the theme loses the information and to take the information to another platform is very complicated being almost preferable to rebuild the root site.

However, WIX sites usually have fewer functionalities so replicating the structure can be fast but copying the content will always be a manual process.

Ecommerce

There are Ecommerce modules for Wix but they will never have the same flexibility and possibility of growth that exists in WordPress. If for simple sites it can still be a hypothesis to create complex sites within a closed platform it will be an idea that will not have good results.

There are possible features in WordPress that in Wix will be impossible or very difficult. For example, integrate with multibank references.