Logo design concepts

Its logo should reflect its organization in a unique way.

One logo similar to the other of a competitor does not make sense.

Detail

Avoid logos with too much detail. Thin or small lines and letters will be difficult to keep reading when reducing the size.

Color gradients can also be difficult to perceive in smaller sizes.

Colors

Its logo should also work well in black and white.

In a professional design, it will have a black and white version and a negative version.

The color of the logo should also be associated with what you want to transmit.

Size

A logo should be identifiable and look good either on a business card or on an external advertising board.

A scalable or vectorial format allows the image to be increased without losing quality.

Balance

Soon the weight of the graphics, colors and sizes must be balanced at least as a starting point.